Website Optimisation
Not to be confused with Search Engine Optimisation, Website Optimisation or website tuning is where we take the needs of your visitors or customers and give them the easiest path to what they want.
Logical Structure
This will involve presenting information in the most straightforward and concise way, having a logical structure to the site so that everything is easy to find and minimising the number of clicks it takes to reach a goal - a purchase, an enquiry or information about a product.
Website Optimisation in this way not only improves the site's conversion rate, it gives your visitors a very positive experience and encourages repeat visits.
Website Tuning
Website optimisation is a very good exercise as it forces you to look at your site from the visitors perspective and trying various 'what if..' scenarios to see how easy they would be:
• What if I had never heard of you and wanted more information about the company?
• What if I was viewing your website on my phone and wanted to call you?
• What if I knew the name of the product I wanted to buy but not the category it was in?
This makes us evaluate the website from a real-world perspective. Optimising your website or tuning it thereafter is how we iron out these issues.
