Improve Google Ranking
Internet Marketing these days takes many forms and your campaign may comprise one or several of the following:
Search Engine Optimisation (SEO)
Link Building
Social Networking
Search Engine Optimisation (SEO)
The most basic being Search Engine Optimisation (SEO) or improving a website's ranking in the 'natural' or non-paid-for results and managing a pay-per-click campaign, where you can guarantee top ranking in Google but you pay for each visitor you get.
Link Building
The second form of Internet Marketing is link building where we either pay for a high-profile link on another website or exchange links. Exchanging links with related but not competing sites can be a good way of generating traffic as it is free but it can take a while to find appropriate partners and it does mean giving away some of your high-value website real-estate.
Social Networking
Newer forms of internet marketing include article writing, blogging and social networking - talking about your site on other sites such as Twitter or creating a fan page on Facebook. All of these have their merits and all generate good quality traffic but they can also be time-consuming.
As we are do our internet marketing in Scotland and many of our clients are based in Scotland, we have a good background in geographically specific web marketing - targeting potential customers in specific towns or regions.
